
Meet the Founder
Tomas Reyes is the founder and principal of tbr ChangeWorks, LLC, helping leaders use procurement, strategic sourcing, and process improvement to deliver results that last. Over 35 years, he advanced from shop operations and new-product introduction to executive leadership at GE Capital, GE Corporate, GE Industrial Systems, and GE Energy—building sourcing models that connect intake, contracting, and supplier management to daily operations so risks surface early, approvals move faster, and impact shows up on the P&L and on the floor. He is a certified Lean Six Sigma Black Belt and trained Lean facilitator.
When the finance business was designated a systemically important financial institution, Tomas helped bring its quantitative risk framework to global regulatory standards (Fed, PRA, and others) and extended that discipline into operations through issues management, loss data, risk-and-control assessments, and key risk indicators—establishing a second line of defense that worked with business leaders. Embedded in major transformations—growth, “Get to Strong,” balance-sheet actions, and operating-margin improvement—he led sourcing through divestitures and separations, unwinding and transferring contracts while preserving supplier continuity, and integrating sourcing after acquisitions. He capped this chapter by supporting an enterprise Lean Transformation: running an end-to-end RFP with SMEs and executive sponsors to align a unified provider panel, standard templates and rate cards, clear coach qualifications, and consistent IP/data protections—backed by executive readouts, first-invoice checks, and no-PO/no-pay discipline.
Across industrial businesses, he facilitated kaizen in energy, electrical controls, aerospace, and healthcare manufacturing. Value stream mapping guided priorities for frontline leaders and supply-chain executives, contributing to 25% cycle-time reductions, 80% fewer slow-moving items, and 55% of targeted SKUs moved to pull systems. In corporate functions, streamlined intake and clearer approval rules cut inquiry-to-PO cycle time for purchased services and SaaS/IT by about 60%, while standardizing more than 1,000 contracts a year with embedded privacy, security, and compliance controls.
These building blocks—kaizen-ready value stream mapping, operational risk practice, and sourcing frameworks tuned for growth, separation, or restructuring—anchor tbr ChangeWorks engagements. Tomas focuses on simple workflows that balance speed and governance, clear rules of engagement, transparent readouts, and scorecards leaders use.
He holds an MBA from UNC-Chapel Hill’s Kenan-Flagler Business School and a B.S. in Industrial Engineering from INTEC, is fluent in English and Spanish, and serves as Executive Director of Strategic Initiatives at LEAD, advancing K–12 advocacy and founder advising. Based in Sandy Hook, CT, he enjoys hiking, road cycling, and running, and is the father of Gabriela, Tomas, and Camila. Whether preparing a turnaround, navigating a merger or separation, or strengthening margins to reinvest, he brings practical experience—and, when needed, a trusted bench of specialists—to get the right capabilities in the room. A brief, complimentary consultation—guided by a tailored intake—clarifies your challenge and connects you to the right solution.
